This is the one that got away. Unfortunately postponed due to Covid, this campaign was created to show off the new OnePlus's faster scrolling screens. 

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Introducing the sport of Speed scrolling. Starting with a governing body and a championship, this social campaign revolved around a global competition.

 

Including a mockumentary series following 'Gavin' our the current champion, as well as a championship website for people to get tips and tricks from, the climax of the campaign is an official world record attempt to see who the new words fastest scroller will be.