Think!

The Chippy

The Christmas and New Year period is one of the most dangerous times of year for drunk driving collisions. But, problematically, risk perception of drunk driving has fallen among young male drivers over the past year.

The campaign asks young men to intervene if their friends are tempted to drive drunk. So they don't miss out on the crazy adventures, the untold possibilities, that lay ahead for them.

It was a great chance to work with a talented director in Josh Cohen.

Adweek: https://www.adweek.com/creativity/this-anti-drunk-driving-campaign-is-a-surreal-ode-to-male-friendship/

Campaign - Ad of the Day: https://www.campaignlive.co.uk/article/think-mates-life-vmly-r/1734861

The Drum: https://www.thedrum.com/news/2021/12/02/think-taps-humor-and-friendship-latest-anti-drink-driving-campaign

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